The “Recession Generation” and/or “Generation Rent”

Article posted on August 23rd, 2012 by WhatAmIMissingHere

Gen Y by David Fitzsimmons, The Arizona Star

By Tim Iacono for Iacono Research

During my entire career as an engineer working out of a cubicle, from the early-1980s to the late-2000s, I constantly lived with the unwarranted fear that I’d be laid off, despite the fact that my name never strayed too far from the top of the ranked lists that mid-managers regularly compiled so they could act quickly if higher levels of management wanted to make cuts (I was once told that they’d hand me the keys if I was ever laid off because someone would need to lock up the place).

As such, it’s hard to imagine what it would be like to start over today since this report at Bloomberg makes clear that job insecurity, both real and imagined, has never been higher for what they term the Recession Generation and this is yet another headwind for both the U.S. and global economy.

Recession Generation Opts to Rent Not Buy Houses to Cars

The day Michael Anselmo signed a lease on his first apartment in New York City, he lost his job at Buck Consultants LLC. He spent about 10 months struggling to pay rent with unemployment benefits. Two years later he’s still hesitant to buy a home or even a road bike.

Bloomberg Image

“Every decision that I have made since I lost my job has been colored by that insecurity I feel about the future,” said Anselmo, 28, who now rents an apartment in Austin, Texas, and works as a consultant for UnitedHealth Group Inc. “Buying a house is just further out on the timeline for me than it used to be.”

Anselmo and many of his peers are wary about making large purchases after entering adulthood in the deepest recession and weakest recovery since World War II. Confronting a jobless rate above 8 percent since 2009 and student-loan debt hitting about $1 trillion, 20-to-34-year-olds are renting apartments, cars and even clothing to save money and stay flexible.

As the Great Depression shaped the attitudes of a generation from 1929 until the early years of World War II, so have the financial crisis and its aftermath affected the outlook of young consumers like Anselmo, said Cliff Zukin, a professor of public policy and political science at the Edward J. Bloustein School of Planning and Public Policy at Rutgers, the state university of New Jersey.

“This is a generation that is scared of commitment, wants to be light on their feet and needs to adjust to whatever happens,” said Zukin, who’s researched the effects of the recession on recent college graduates. “What once was seen as a solid investment, like a house or a car, is now seen as a ball and chain with a lot of risk to it.”

This is well worth reading in its entirety as it touches on a host of changes in the business world that are reflecting a changing culture.To be sure, we’re quickly moving away from the “Ownership Society” toward an uncertain future as successive financial bubbles and their aftermath are having a profound impact on the way younger Americans thing about money, commitment, and a host of related issues.

You can read the entire Bloomberg Article here.

By Tim Iacono for Iacono Research

By permission Tim Iacono

http://iaconoresearch.com/

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